ATTENTION:
This typographic calendar project is NOT a lettering project.
Create an expressive and informative typographic calendar using good design—concept and form—rather than relying on a decorative font and color only to express your month.
The objective for this project is to explore the use typography to convey the four different communicative functions that type can perform as espoused in your E5 - Typographic Matrix Exercise:
• Type as Type and/or Form.
• Type as Information.
• Type as Expression.
• Type as Meaning and/or Concept.
Most of you have some very sophisticated and creative examples of good typographic communication displayed in your E5 - Matrix Exercise on your blogs. I have uploaded them onto this post to remind you.
You also have some strong type designs displayed in your E1 -Typographic Ads Exercise as well. I have uploaded these examples too.
However the rough designs you have on the calendar project so far are fairly mundane and/or very decorative, as compared to your typographic design examples.
Again, lets avoid lettering like the Coroa virus on this project.
Instead, typographically express your message through effective design decisions—using letter form, position, size, hierarchy, layout, and color—and not primarily relying on a decorative type face or color to grab attention and communicate.
Regarding the information part of the calendar:
Layout and design the title of the month, the calendar days, and subordinate information, so that it integrates with the typographic expression visually. There needs to be hierarchy (dominate, sub-dominate, and subordinate) in the message layout for sure, but all of the elements on the two-page monthly spread need to work together design-wise and function as a whole.
Don’t just glue a pedestrian calendar template onto the bottom of the calendar and call it good.
The layout of the calendar information should be informative and functional, but the design itself should be an extension of the month’s expression.
Keep exploring and looking and refining.
Your Typographic Matrix Examples
Your Typographic Ad Examples
