– First is the meaning of the word itself (semantics).
– Second is the meaning expressed by the form and presentation.
This design project will explore the relationship between both – semantics and form in type.
We will discover how form and presentation can change the meaning and interpretation of a word.
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Explore four words from the following list:
Freedom or Liberation (Liberate)
Believe (Belief) or Point of View
Faith or Trust
Hope (Hopeful, Hopeless) or Promise
and/or their opposites
Choose a typeface from at least two of the following type classifications for each word set of six word explorations:
Serif
San Serif
Decorative
Script (Calligraphic, Lettering)
Use the following morphology to direct your layout explorations:
Typeface and/or Type Family
Case and/or Italics/Oblique
Letter Spacing and Positioning
Color and/or Texture
Alteration and/or Manipulation
Addition and/or Subtraction
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Use Illustrator or InDesign for this project.
Create six well crafted typographic expressions.
Each exploration will be composed within in a square.
The square may be a color or white with a light grey border.
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You might want to explore each initial typographic expression separately, one at a time, on a 6"x6" square. Once you are satisfied with the designs, critique and refine each one one more time. Once you are satisfied with the expresses and craft of the designs, gather them together for presentation:
ATTENTION:
The requirements for this project have been simplified. Instead of requiring 12 initial layouts of your four chosen words, I have reduced the requirement down to six. This means you will have a total of 24 initial typographic explorations, instead of 48.
We are also combining the initial explorations and final refined explorations into one singular exploration. You may now also add color and texture to your six layouts if necessary.
Lastly, present all six word explorations together on an 11x17 sheet with each square 4"x4" with a 1" space between each. Add a 1" margin on the top and sides, and a 2" margin on the bottom of the page.
You will now have four 11x17 sheets, one for each word, wth six typographic explorations each, for presentation on Tuesday, January 21st..
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The project will be launched Tuesday, January 14th. We will work on the project in class, January 14th and 16th.
Presentations are due posted on the crit wall at the beginning of class Tuesday, Jan 21st.
All process for the project will also be due on the blog at the same time.
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Here are some sample explorations for the project:
