This class project is a hand-lettered message. The final design can serve any purpose and take any form, but the final needs to be hand lettered. You may do a calligraphic quote, a hand lettered sign, a typographic label, graffiti, or even a typographic tattoo.
An important aspect of this project is to follow a creative, but effective problem-solving methodology. You will be graded on your process, concept, and typographic craft, design and layout.
Methodology
The steps you will take, and document on your blog, will be as follows:
Creative Brief:
• Establish and define the parameters of the project, including sender, audience, message and objective, as well as its final production needs and application.
Message Content:
• Determine what the message is going to say and why.
Visual Research Board:
• Conduct appropriate visual research on the content, audience, and typographic approach.
Concept Thumbnails:
• A minimum of at least a dozen concept thumbnails or the equivalent.
- Presentation & Critique — Thursday, February 13th
Layout Roughs:
• A minimum of at least six tissue sketches and/or digital layout exploration roughs and/or the equivalent.
- Critique — Tuesday, February 18th
Comprehensive Design:
• A comprehensive exploration and design of the message.
Hand Trace:
• A hand and/or digital trace of the final design.
- Presentation & Critique — Thursday, February 20th
Digital Production:
• Finished digital coloring and design.
Final Print:
• Finished message printed on Epson Printer
- Final Presentation & Critique — Thursday, February 27th
Project Specifications
Poster Size - 17 x 24 vertical
Print on Epson printer in lab.
(408 sq inches)
Be prepared to design, discuss, critique and work each day.
Hand-Lettered Messages
Check out this blog post for examples of successful hand-lettered designs - www.howjoyful.com/lettering-quotes/
Here are some more examples.
They include work by:
Emilee Rudd - vimeo.com/286118320
Tobias Saul - www.tobiassaul.de
Michael Doret - www.michaeldoret.com
and others
